No more Mrs. for 'Dash' via adage
The salt-free seasoning is dropping “Mrs.” from its moniker this spring and will go simply by Dash, parent company B&G Foods Inc. announced Thursday. The brand is also going to be promoted by Joy Bauer, a health and wellness speaker who frequently appears on NBC's"Today."
The move seems like an obvious attempt to modernize the brand and appeal to all cooks, not just women with spouses. Whether or not it spurs sales remains to be seen. The brand’s plans also include a new product. Everything But the Salt, a salt-free take on the flavor of everything bagels, is set to debut this spring. Existing products are not set to change, except for the brand name, which has been seen on bottles of seasoning since 1983.
Norge Siste Nytt, Norge Overskrifter
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