Deena Campbell is the Beauty Director of Marie Claire where she oversees beauty and health content on all platforms. Deena joined Marie Claire after a decade-long career as an editor in print and digital media. Before joining the brand, she managed editorial content for L’Oréal owned Makeup.com and Skincare.com. In 2015, she launched Essence.
There are very few things in this world that can get me to leave my house at 7am. But when I'm invited to test’s latest hair care line, you make exceptions. I promptly left my New Jersey home shortly after sunrise and trekked two hours to arrive in Brooklyn by 9am. It was at the peak of the morning rush hour, but I didn't care.
The entire line gives users a framework for healthy hair, but the hero product of the collection is the fermented rice and rose protein ritual that starts as a power, but when you add water it quickly transforms into a fortifying hair rinse treatment. To create this, the brand gathered inspiration from regions in Asia where it's been customary to rinse hair in rice water to make their hair stronger and shinier for centuries.
I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.“What you feel and see took many years to create,” says Farinah, Lead Global Stylist for Cécred as he caught me examining my hair.
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