MSNBC’s key 9 p.m. ET primetime weeknight slot has been mired in a ratings slump since “The Rachel Maddow” show shifted to a once-per-week format, according to Nielsen data.
Fox News’ Sean Hannity remains the ratings leader in the 9 p.m. hour.MSNBC has more than doubled CNN’s viewership on nights when Maddow’s show doesn’t air – with CNN averaging 572,000 total viewers from Tuesday through Friday during the period of May 2 to 22.
Meanwhile, Fox News’ “Hannity” has remained the ratings leader in the 9 p.m. hour, outpacing “MSNBC Prime” in the key advertising demo by 252% since the show’s debut.MSNBC Prime has aired in Maddow’s old time slot four days per week.Maddow, who earns approximately $30 million per year under her current contract with MSNBC, took a weeks-long hiatus earlier this year.
When announcing the plan in late January, the longtime anchor said she would be dedicating time to other projects, including an upcoming film adaptation of her podcast “Bag Man,” which chronicles the downfall of disgraced Vice President Spiro Agnew in the early 1970s. “This has been in the works for a while now, but it looks like it’s going to happen,” Maddow said at the time. “I am super excited about it and I am going to take a little bit of time off from this show to go help with the movie and also to work on some other things that I have cooking with NBC right now, including a new podcast.”
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