It’s not exactly forest bathing, but Muji IS will soon reveal an arbor-inspired installation in New York City.
Organized by Muji USA Ltd, the exhibition was planned in conjunction with Muji Laboratory for Living. Torafu Architects handled the layout for its design. Akiko Karachi was in charge of the graphic design with Tokyo Studio taking care of the exhibition production. The idea is that visitors will peer into paper cylinder tubes that are each illuminated with a different Muji product, including garments and books.
Considering that Muji dates back to 1980 and is rooted in manufacturing that produces simple, affordable and “good quality products,” there was a plethora of options. Currently, there are more than 1,000 Muji stores around the world, carrying 7,000-plus items. That assortment features clothing, accessories, books, household goods to food and even houses. As was the case in other countries, the installation in the U.S. will be displayed based on the motives behind each product’s development.
The venue is not solely designed to be informational though. Hudson Yards shoppers will find a Muji pop-up shop alongside the Muji IS exhibition, featuring a curated selection of products that were created through the design processes and verbs found in the exhibit. Consumers will find include items like the brand’s popular Aroma Diffuser, stationery and other home goods.
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