Who What Wear has been acquired by Future:
, exploring how it is oxymoronic and problematic in making strides toward a more environmentally conscious industry. "We need a better way to frame the discussion. So we are going to use 'responsible fashion': a term that refers to a world in which all players, from the consumer to the C.E.O.
, the manufacturer and the farmer, take responsibility for their part in the supply chain and the creative process, and for the choices they make," writes Friedman. "It may sound semantic, but it is the difference between an end goal that appears impossibly, perhaps discouragingly, out of reach, and the process of at least trying to get there: step by step, increment by increment, decision by decision.
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