Dear celebrities: Please stop churning out beauty brands:
, Rachel Strugatz reports on the recent proliferation of celebrity beauty brands — Harry Styles, Machine Gun Kelly, Ariana Grande, Billie Eilish, Addison Rae and Lori Harvey have all released products in the category over the past year — and how customers are reacting to
them now versus a few years ago. "The transition from, 'I've made cash hawking brands for others,' to, 'Why don't I try and create something for myself?' is not always the right reason to create something," Richard Gersten, founder of True Beauty Ventures, told the paper. {
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