Birchbox rethinks private label strategy:
Author:Yusra SiddiquiUpdated:Feb 28, 2020Original:Feb 28, 2020These are the stories making headlines in fashion on Friday.Outdoor Voices tapped Grammy-award winning artist St.Vincent for a collection centered around versatile yet simple dressing that minimizes the time it takes to make outfit decisions and leave more creative energy for #DoingThings. OV.
{Glossy}In a world where you can buy almost everything off Amazon, fashion brands are debating the pros and cons of placing their product on the e-commerce giant. While listing on the site may present an opportunity to reach a wider market, brands have to be okay with giving up part of their control on how they're represented to potential customers.
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