Vans launches collaboration with Sandy Liang:
Author:Yusra SiddiquiUpdated:Feb 21, 2020Original:Feb 21, 2020These are the stories making headlines in fashion on Friday.Sandy Liang is known for her quirky yet forward sense of design — and she brought that sensibility to Vans, creating a unique collection of footwear and apparel that launches today. In a press release, the designer said the collaboration "embodies the playful dreaminess of the nineties, as well as the grittiness of downtown New York City.
Despite being a new category within the market, the sales and marketing indicate that this targeted age group is starting to experiment with self-expression and is more open to new ideas than the older members of Gen Z. {Glossy}Ten years ago, Lee Alexander McQueen took his own life. And although the fashion industry thought that the death would serve as a wake-up call to address mental health, stress and pressure to constantly churn out new ideas, "hustle culture" has prevailed.
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