Online luxury retailer mytheresa_com sees itself as 'one of the few winners in the clearly consolidating luxury e-commerce space.'
Mytheresa CEO Michael KligerThe company believes it is “perfectly positioned to take advantage of the ongoing shift to online of luxury consumers, the continued consolidation in the digital luxury sector and the global market share expansion opportunities.”
Mytheresa has long believed in the gradual shift of luxury sales to online, despite the reopening of physical stores in the wake of the COVID-19 pandemic. The company has said many times it believes the shift will be ongoing, and that luxury consumers will enthusiastically embrace both channels., CEO of Mytheresa, said the fourth quarter and year-end results “put us at the very top of performance of digital platforms. The results prove the unique positioning and business model of Mytheresa.
As reported, the company has been ramping up its activity over the past year, adding a home and lifestyle category, and hosting splashy brand events in places where its customers like to holiday such as Amalfi,He noted that, in the fourth quarter, GMV growth accelerated from the previous period, and that Mytheresa saw above average GMV growth in the U.S., where it has been working to strengthen its position, and build market share.”, which was announced last month.
He said: “We see ourselves as one of the few winners in the clearly consolidating luxury e-commerce space.” Mytheresa also noted that GMV growth was 66.3 percent compared with fiscal 2020 and 97.1 percent compared with 2019.
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