Movie theaters pulled in $24.3 million in ticket sales from the National Cinema Day promotion.
Movie theaters pulled in $24.3 million in ticket sales from the National Cinema Day promotion, according to Comscore.meant to boost sales across cinemas during a typically sleepy weekend for the business has drawn in 8.1 million customers, according to the National Association of Theater Owners.
By those numbers, Saturday was the best day of the year for movie theater attendance, the group said. Movie theaters pulled in $24.3 million in ticket sales from the National Cinema Day promotion, according to Comscore. The media analytics company said that was a 9% increase from the previous week.
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