Those frustrated by last summer's Olympics telecast will have better options during the Beijing Games, execs say. But political controversy looms even larger.
USA’s Nathan Chen takes part in a training session at the Capital Indoor Stadium in Beijing on Jan. 31 ahead of the Beijing 2022 Winter Olympics Games.Nathan Chen skates in the Men’s Free Skate during the U.S. Figure Skating Championships in Nashville.
Beginning Thursday, however, NBC has an unlikely shot at redemption: Just six months after the Tokyo Games, the Winter Olympics in Beijing provides an opportunity to smooth out the rough spots in the viewing experience with new strategies — even as other difficulties, such as the Omicron surge and China’s human-rights abuses, encroach on the Games’ message of unity through sport.
Chloe Kim of Team United States is interviewed after her final run of the women’s snowboard superpipe final during Day 5 of the Dew Tour in Copper Mountain, Colo. More than 2,800 hours of coverage of the Beijing Games, which is smaller and more intimate than the Tokyo Games, kicks off on the eve of Friday’s opening ceremony with a live team figure skating competition. The broadcast of the opening ceremony will be shown live Friday morning on NBC and Peacock and again during NBC’s prime time with an enhanced presentation that will focus on Team USA.Again, we’ve gone through this, rightly or wrongly, for good or for bad,” said Bevacqua.
Similar to Tokyo, the Games are taking place in an environment of political controversy, albeit of a different tenor. Human-rights groups have criticized the IOC for holding the event in China, which is accused of persecuting Uyghur Muslims and other ethnic minorities, while also cracking down on political opposition and free speech in Hong Kong. The U.S and its closest allies are staging a diplomatic boycott of the Games, by holding back their official delegations from attendance.
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