NBC Sports said it had passed $1.25 billion in Olympic ad sales and sold 90 percent of its inventory, with nearly five months still to go before the opening ceremonies
NBC Sports says that it has now sold more advertising inventory for the 2010 Tokyo Olympics than it did for the entirety of the 2016 Rio Olympics, setting a new Olympic ad sales record with five months to go before the scheduled start of the games.
“We recently surpassed $1.25 billion in national advertising for Tokyo, which exceeds our sales total for Rio 2016 and is a new Olympic record. In addition, our coverage for the 2020 Tokyo Paralympics is sold out,” Lovinger added. “The momentum for Tokyo 2020 remains strong, but inventory is growing scarce as advertisers continue to value the massive reach of the Games and are eager to align their brands with the biggest media event of the year.
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