NBCUniversal Clocks 13.2M Viewers In Thursday Olympics Total Audience Delivery – Update

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NBCUniversal Clocks 13.2M Viewers In Thursday Olympics Total Audience Delivery – Update
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UPDATE FEB 11 – 2 P.M.: NBCUniversal saw the second-highest total audience delivery of the 2022 Winter Olympics with Thursday’s primetime coverage bringing in 13.2 million viewers. Thursday w…

Like previous nights, Thursday still paled in comparison to 2018 Winter Olympics in PyeongChang. The corresponding day in 2018 brought in 19.3 million viewers in Total Audience Delivery for NBC, NBC Sports Network and streaming.

Per NBCUniversal, its multi-platform coverage of the Beijing Olympics has brought in more than 2 billion streaming minutes, with Peacock leading the way. NBCUniversal also said that Friday’s coverage is on track to mark the 100th consecutive Olympics night to top primetime.

Per fast affiliates, Thursday’s primetime broadcast of the Beijing games raked in a 1.9 rating the 18-49 demo and 9.86 million viewers, up in both measures from the. The evening’s broadcast featured the men’s halfpipe final, which saw Shaun White land short of the Olympic podium during his last run of the games. Placing fourth, White was bested by Japan’s Ayumu Hirano, Australia’s Scotty James and Switzerland’s Jan Scherrer.

Thursday also brought in NBC’s second-largest primetime audience for its 2022 Olympics coverage. From when theNevertheless, Olympics coverage continues to be the obvious primetime winner. returned to ABC up from the previous evening. ABC rounded out its Thursday programming with the NFL Honors from 9 p .m. to 11 p.m. Among the celebrants at the pre-Super Bowl ceremony were Green Bay Packers quarterback Aaron Rodgers, Los Angeles Rams’ Andrew Whitworth and Cincinnati Bengals’ Ja’Marr Chase.

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