NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers
that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens.
Comcast, in a announcement followed by a conference call with top sales execs, said it wants to reinvent how the company transacts in the marketplace with One Platform and what it calls All Audience tech solutions for advertisers, which combine proprietary technology and selective partnerships in key areas. The initiative was announced in January and Lina Yaccarino, chair of
“While I don’t have a crystal ball for the upfront, I will say that the enthusiasm in the marketplace has been overwhelming. The team is prepared to move at 100% capacity for One Platform,” she said. Cross-platform impression measurement will expand to include OTT co-viewing, out-of-home measurement and short-form video. In-campaign and post-campaign measurement dashboards are in development to provide marketers with insights into how each impression across platforms drives impact for their business.
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