Travelers booking hotel stays will now find concierge and butler service available for everything from caring for pets and choosing a cannabis experience to using the in-room fireplace.
Hotels are training concierges to offer more personalized services like sleep advice and expertise on cannabis.The trend comes at a time when hotels are faced with growing competition from the home-sharing industry, with the likes of Airbnb and Expedia Group's Vrbo.Park Lane, but to young guests, he may be better known as the hotel's teddy bear butler.
The hotel concierge has traditionally been the all-knowing go-to for guests seeking insider knowledge of a city and access to coveted theater tickets or dinner reservations. But now, travelers get can tips and recommendations for restaurants and attractions in a new city from their smartphones. As an example, Dev cites his stay at The Benjamin in New York City, where the sleep concierge helped him get a good night's sleep by providing special pillows to help with back pain, a humidifier to counter dry air and a white noise machine.
"Specialty concierge services aren't new," says hotel industry analyst Bjorn Hanson, "But in the last three or four years the trend has been an increased number of categories, an increased number of hotels and resorts offering these services and an increased sophistication in how the services are delivered."
Raffles Hotels & Resorts locations in Paris, Istanbul, Warsaw and Jakarta have art concierges on staff who conduct free tours of the hotels' museum-quality art collections.
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