Being on Spotify no longer seems like a necessity for some legacy acts.
. In the short term, this may just impose limits on the company’s ability to produce more extreme podcasts, which could mean losing listeners to platforms with lower standards. Ek went straight to the Big Tech Platform Playbook about how more information is better. “Pick almost any issue and you will find people and opinions on either side of it,” Ek said in a statement.
Like other technology companies, Spotify tends to see itself as a platform, in a way that lets it avoid tough decisions, and it has always marketed itself as a place to hear everything – including the Beatles and other acts that came late to downloads. But that doesn’t mean it’s a neutral platform – it chooses what music to promote in some cases, as well as what podcasts to produce.
So far, Spotify has managed to be all things to all listeners — a platform as well as a product. And while Young and these other acts will almost certainly decide to come back, the real danger is that they won’t be the last ones to leave. Soon Spotify, too, will have to show consumers what it stands for.
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