You have undoubtedly seen the neimanmarcus event on influencers' stories. Here is what the summer camp-themed event was about.
decided to bring the summer camp vibes to life with a retreat upstate for a select group of editors and influencers, for an adult take on summer camp.
Guests traveled to new “It” boutique hotel Inness, in Accord, New York, for a two-night stay all centered around the “summer camp” theme of the campaign. The itinerary kicked off with a dinner under the stars Wednesday evening, followed by drinks in the library and time around the campfire.
“We’re all ready to get outside, get dressed up, socialize with friends and family, and travel. Our customers’ desire for pure, unadulterated fun and freedom is at an all-time high, and they’re determined to make the most out of this season,” says Daz McColl, chief marketing officer of Neiman Marcus. “The campaign concept evokes our borrowed memory structures of fun summer camp experiences rich in childhood nostalgia with a fashion twist you expect from Neiman Marcus.
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