Neiman Marcus is moving deeper into the luxury resale business, but it’s not selling pre-loved Chanel, Gucci and Louis Vuitton, it’s buying it. Three years...
The retailer’s almost 3-year-old investment in online luxury preowned retailer Fashionphile was a bold idea that’s paying off for both companies and customers.
The newest Fashionphile selling shop opened in December in the Neiman Marcus at Austin’s Domain shopping center. At least five more are in the works for this year in San Antonio; Las Vegas; Troy, Mich.; Short Hills, N.J.; and Northbrook, Ill. Fashionphile has opened 10 shops inside Neiman Marcus stores, including at its NorthPark Center location in Dallas. Five more are planned for 2022.
Luxury brand loyalty is showing up in the process, he said. It’s common to see customers sell to Fashionphile and come straight back into the store and buy the newest item of the same brand. Davis said she’s impressed with the customer traffic on South Congress and the luxury tenants at Legacy West. Gucci, Louis Vuitton and Tiffany & Co. opened stores at Legacy West last year.