As Saudi Arabia diversifies from an oil-based economy, the kingdom is pinning a significant portion of its hopes of becoming a major media industry hub on NEOM, a futuristic megacity in-the-making.…
It is where the $100 million seventh century actioner “Desert Warrior,”
coral reefs and heritage sites, also comprises mountains and generally has a cooler temperature than most of the region.stars Saudi-British actor Aiysha Hart alongside Mackie and is being directed by— is the biggest Hollywood-style tentpole ever shot entirely in the Arab world.provides “proof of concept for the industry, both, who heads the nascent NEOM media hub, that positions the area as a viable proposition for a shooting destination.
Borg has experience starting up a media hub in the region, having previously set up Abu Dhabi’s twofour54 media hub, named after the U.A.E. city’s geographic coordinates, which he created from scratch between 2008 and 2013. Meanwhile, while the bulk of NEOM is still on the drawing board, as are Borg’s plans to become “the world’s first truly integrated media hub, both physically and technologically,” as he puts it, the first two sound stages, 2,500 square meters each, will be operational by the end of Jan, 2022, he vows, and by 2025 the plan is to have six sound stages and a volumetric video capture stage in place.
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