Sometime during the early days of the pandemic, celebrities all got the idea that we want to see them cook. beastobsessed breaks down the newest offering in mediocre-to-average celeb cooking skills shows—Hailey Bieber's new YouTube series.
” where she and her celebrity friends would often end up making meals anyway. Viewers have apparently had enough of this unsanitary nightmare and are “ready for [her] to stop eating in the bathroom,” according to the model. Thus, the cooking show was born.
“I’ve loved cooking and sharing meals with friends on my social channels for years,” Bieber said, in aannouncing the series. “I can’t wait to bring this experience to the fans of our network with OBB and HexClad. Creating new formats and IP for my channel has been really empowering, as my team and I get to truly create everything from concept to screen. And I can’t wait for everybody to see what’s next.
While the effortlessness of Bieber’s cooking is commendable, this video could use a little more frills. Instructions appear at the bottom of the screen in a basic, white font, as someone follows her around with a handheld camera. We occasionally get tilt shots of Beiber cooking from her “chef cam,” which is just her camcorder set on top of a fruit bowl. The entire recipe, once she’s done cooking, appears on-screen like a student-made PowerPoint.
Bieber’s commentary, as with most of her YouTube videos, is not exactly riveting, although her blandness and the sterile appearance of her home have a weirdly hypnotic effect. The most we learn about Bieber here is that she “doesn’t like touching raw meat.” When explaining how she checks on her wings while they’re cooking, she describes herself as “someone who’s always eyeing things.” Hm…. okay.
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