'Niche works': How 3 streaming challengers plan to gain an edge on Netflix by focusing on standup, history docs, and indie film
NextUp Comedy, HistoryHit and Paus are up-and-coming Netflix challengers, offering curated content in three different niches: standup, history documentaries and independent cinema.
And a feisty cohort of specialized challengers are nipping at the giants' ankles, each steadily building a following by tuning into viewers' more particular interests. Business Insider sat down with the CEOs of NextUp, HistoryHit and Paus to get a sense of where the industry is heading...Nextup Comedy co-founder and CEO, Daniel Bergwas founded in 2016 by the comedy-loving quartet Daniel Berg, Sarah Henley, Kenny Cavey and Stuart Snaith.
In its own words, NextUp seeks to right these wrongs by offering fans an easy way to access a broader range of standup comedy, while offering comedians a financial incentive to share their work online and reach a larger audience.
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