Though we still don't know what Netflix's planned ad-supported tier will look like, or what it will cost users.
Wednesday that they will be working together to support the ads on Netflix. What that will look like is… well nobody’s anywhere close to offering any official details as to what that will look like. Netflix Chief of Operations Greg Peters wrote that “Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
In this case, Peters wrote they’re hoping to have a “premium, better-than-linear TV brand experience for advertisers.” That industry jargon speaks to the personalized nature of streaming companies versusOther streaming platforms like Hulu, Peacock, and HBO Max already have ad-supported subscription tiers, so there’s a pretty deep well for Netflix and Microsoft to draw from.
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