Shonda Rhimes, other Netflix creators reportedly unhappy about ads getting shoved into the middle of their shows
episodes getting interrupted for ads all of a sudden.
Rhimes was a big get for Netflix a few years back, signing a multi-year, very expensive deal in 2017 to make content exclusively for the streamer. That deal, obviously, was signed back when Netflix was adamant about not including ads in its programming ; see also the deal between Intrepid Pictures—the studio where Mike Flanagan makes all of his Netflix projects—and the streamer, which went into effect in 2019. Flanagan’s interesting, asnotes, because his shows have often taken advantage of their streaming-only nature in order to play with format. (Which is to say, if you want to watch that famous
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