Netflix is weighing offering a cheaper, ad-supported subscription plan over 'the next year or two' in an effort to expand its subscriber base.
Netflix on Thursday said it is weighing offering a cheaper, ad-supported subscription plan over "the next year or two" in an effort to expand its subscriber base.As the streaming subscription market becomes more saturated, analysts have argued that an ad-supported tier is Netflix's best option for growth.more than 20% in after-hours trading Tuesday after the streaming giant said it lost 200,000 subscribers in the first quarter — its first subscriber loss in a decade.
On the call, he noted that while he's "been against the complexity of advertising," he's "a bigger fan of consumer choice." He said any efforts to introduce advertising would be done without the complex data tracking used to power individually targeted ads.Hastings has resisted introducing advertising for years, worrying it would muddle the consumer experience.
But on Tuesday he conceded that ad-supported plans at other streamers, like Hulu, Disney and HBO Max, are working.
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