Netflix has unveiled its plan to stop password sharing, and customers are making it clear they aren't happy about it.
After months of lead-up, Netflix has officially enacted a new password-sharing policy, and some customers aren't happy. In December 2022, the platform announced that password sharing would no longer be tolerated on the streaming service, starting on an unspecified date in 2023. Then, Netflix was still piloting its new password-sharing-free model to work out the logistics.
SCREENRANT VIDEO OF THE DAY Customers took to social media to share their collective rage upon the update of Netflix's password-sharing policy release. Many users have offered their concerns with the move, arguing that the policy update will only hurt the streamer instead of helping it and could lead to more piracy. More importantly, some have argued that the move is anti-consumer.
With a streaming recession expected in the future, and signs of one already starting, Netflix has been a figurehead for much of the content-cutting and anti-user drama that has surrounded Hollywood in recent months. It's been a rough PR time for Netflix due to the cancellations of many shows and some films that were deep into production or already completed.
Warner Bros. and HBO Max have gone through a similarly problematic period of public relations pertaining to content cutting. To this point, though, Netflix is the only major streameer to make such drastic changes to its password-sharing policy. Netflix's decision could have huge ramifications as well. If the move leads to marked financial success for the company, more streamers likely will follow suit.
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