Netflix's password-sharing crackdown is already a disaster

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Netflix's password-sharing crackdown is already a disaster
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Netflix has begun testing its password-sharing crackdown features, but the test is going extremely poorly so far.

Netflix subscribers in the countries listed above haven’t seen uniform messaging from Netflix. They also aren’t always subject to the same rules. Some tellOthers say that they have continued sharing their accounts with others because Netflix has yet to notify them of the new policy. And there are even some subscribers who have chosen to ignore the policy but have yet to face any consequences.that it defines a “household” as people living in the same building.

One man from Lima, Peru admits that he shares his account with his girlfriend, brother, and parents. They all live in different locations, but none have been notified of a new policy or an extra charge. Another Netflix subscriber in Lima that shares her account says her friends did receive a notification about validating their accounts about a month ago. They just ignored the message and have continued to share her account ever since.Even Netflix isn’t sure what’s going onabout the changes.

The anonymous customer service representative said that she was instructed that if a subscriber called arguing that someone from their household was just using the account from another location, she should inquire further and tell the subscriber that they could use their account without extra charge via a verification code. The anonymous Netflix employee herself still shares her account with friends outside her household and has yet to be notified of any extra charges.

Netflix clearly has plenty of kinks to work out before it can roll these new features out more broadly. It’s also abundantly clear that password-sharing, no matter how prevalent, isn’t causing the sudden spree of cancelations.

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