Netflix officially banned password sharing in the US last week, and hundreds of users are cancelling their subscriptions as a result.
The streamer knew there would be some churn due to this new policy, but it was not enough to concern the higher-ups. Even if thousands of subscribers cancel, others will simply clench their teeth and deal with the extra member fee to keep watching their favorite shows.
“From our experience in Latin America, we expect some cancel reaction in each market when we roll out paid sharing, which impacts near-term member growth,” Netflix explained earlier this year in an earnings report. “But as borrower households begin to activate their own standalone accounts and extra member accounts are added, we expect to see improved overall revenue, which is our goal with all plan and pricing changes.
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