A new website, Tudum, will host news like renewals and consumer content about series and films, marking the latest editorial effort by the streaming giant.
Editorial channels also include the comedy-focused Netflix Is a Joke and the Latinx-centered Con Todo, among others. Netflix also publishes an awards-focused print and digital magazine, Queue, which launched in August 2019. An official blog dedicated to its original DVD business — DVD.com — is also run under the tech giant.
For the past couple of years, Netflix has been branching out with editorial offerings. This past June, the streamer hired Michelle Lee,’s former top editor, for a newly created editorial and publishing role where she oversees the team focused on social media channels, podcasts, and other initiatives.veteran Krista Smith jumped to Netflix, with recent bylines in Queue, and the streamer also hired Bitch Media’s editor in chief Evette Dionne as editorial and publishing manager.
Tudum will function under the streamer’s marketing division run by Bozoma Saint John. “Netflix is a part of the cultural zeitgeist, and what makes my job so exciting is that through the work we do, I get to constantly connect with fans all over the world through their favorite shows and movies,” wrote Saint John in a blog post announcing the site.
The content on Tudum will be curated according to a subscriber’s viewing habits. Meaning, a subscriber that is watching
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