Netflix would offer those currently using other people’s accounts an option to transfer that profile to their own subscription. Account holders could also choose to pay more to allow others to use the service, Netflix executives said.
Netflix Inc. executives on Tuesday detailed their plans to crack down on users sharing their accounts on the streaming service, which is expected to arrive early next year.
Netflix executives have long acknowledged the reality that consumers share their passwords, allowing others to access the streaming service without paying, but said they were not worried about the practice.
There are concerns that Netflix could face a backlash from consumers after years of allowing the practice of password sharing to grow, however. “We’ve tried a couple different approaches in different countries, you saw that, and based on the customer feedback that we’re getting, we sort of landed on an approach toward paid sharing that we think strikes that balance,” he added.
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