Netflix will start charging for password sharing in early 2023, potentially adding up to $3 for each additional user
, an estimated one-third of US Netflix subscribers currently share their log-ins. The new policy could provide helpful revenue for the streamer, which has had a tumultuous year. gained more than 2 million new subscribersAs it regains momentum, charging for extra members allows the company to start"monetizing all that unpaid viewing," Netflix CFO Spence Neumann said on a call with investors on Tuesday.
CEO Reed Hastings echoed Neumann on the call:"Everything the company is focused on, whether that's on the content side, on marketing, lowering prices to the ad supported, the paid sharing, the thoughtful approach we're doing there lines us up for a good next year." Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.Subscribe to push notifications
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