Netflix will air a live awards show for the first time, marking the streamer’s latest expansion into live programming and further cementing its influence in Hollywood.
Beginning in 2024, the Screen Actors Guild Awards will be live-streamed globally on Netflix as part of a new, multi-year partnership. The awards show previously aired on cable television on TNT since 1998, which is also owned by CNN’s parent company Warner Bros. Discovery. The awards honor the best performances in film and television and are voted on by the more than 120,000 members of the guild.
The Academy of Country Music Awards switched from CBS to Amazon’s Prime Video in 2022 and will once again stream live on the service this year. Netflix\n \n is slowly exploring airing live events on the platform: The company’s first live event will be a Chris Rock standup special airing on March 4 at 10 pm ET. Adding live events could help Netflix\n \n stand out against rivals as it fights to keep adding subscribers in an increasingly crowded market.
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