Luxury thrives on nurtured relationships, and high-end real estate is no exception.
, top real estate agents and brokers shared their secrets to success. While the speakers had a range of experiences, building strong relationships with both clients and peers was a common thread.
While word of mouth and brand recognition is essential for agents working on their Rolodexes, other forms of marketing should not be overlooked. Strong work ethic, accessibility, honesty and listening skills are also necessary to better understand luxury clients, especially with high-stakes real estate transactions on the line.
Ms. Forbes encourages agents to use social media, even if they do not build a large following, because the content can easily be shared with other prospective clients.
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