New app color marks the official launch of Hulu on Disney+

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New app color marks the official launch of Hulu on Disney+
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Hulu on Disney+ is now official, with full integration of both services for Disney Bundle subscribers.

After a limited beta launch in late 2023, Hulu content is now officially available via the Disney+ app for those who subscribe to both services via the Disney Bundle, according to Disney. To mark the occasion, the Disney+ app icon has been given a new Hulu-esque greenish hue that the company calls “Aurora,” which replaces the previous blue background.

“What’s thrilling about the full launch of Hulu on Disney+,” said Disney Entertainment’s president of direct-to-consumer, Joe Earley, “is we’re reducing friction for Bundle subscribers. During the beta, the Hulu content was purposefully isolated to the Hulu Hub, but now it will be fully integrated into Bundle subscribers’ homepages.”

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