'Where mainstream dating apps cater to the general population, single parents can often feel like outliers, and they are oftentimes overlooked,' the vice president of new verticals at Match said.
"Where mainstream dating apps cater to the general population, single parents can often feel like outliers, and they are oftentimes overlooked on mainstream dating apps," says Din Thi Bui, vice president of new verticals at Match."It was important for us to intentionally design an app for the single parent community, and make it easier for them to connect with others without fear of judgment.
The rollout coincided with National Single Parent Day. Surveys conducted by Match continually show single parents find it tough to date. In part, Match says, that's because some single parents feel potential partners are turned off when it's disclosed that they have children.