Ben Affleck was 12 years old in 1984 and growing up in the Boston area. The Celtics were NBA champions. The Red Sox and Patriots were respectable. And that also was when Nike was betting much of its future on Michael Jordan.
And that also was when Nike was betting much of its future on Michael Jordan.
Jordan Brand generated $4.7 billion in revenue in 2021, the Jumpman logo is iconic, Nike has become one of the world’s most powerful and recognizable companies, and Jordan won six NBA championships, became a billionaire, and now owns the Charlotte Hornets.
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With ‘Air,’ Ben Affleck tells lesser-known Michael Jordan storyBen Affleck was 12 years old in 1984 and growing up in the Boston area. The Celtics were NBA champions. The Red Sox and Patriots were respectable. The Bruins got swept in the first round of the playoffs.
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With 'Air,' Affleck tells lesser-known Michael Jordan storyBen Affleck is promoting his movie 'Air' at NBA All-Star weekend. It's the story of how Nike signed a rookie named Michael Jordan in 1984 to a $2.5 million deal. The Jordan Brand, including the jumpman logo, generated $4.7 billion in revenue in 2021.
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Q&A: Ben Affleck talks new movie on Nike's pursuit of Michael Jordan, working with Matt Damon againDirector and actor Ben Affleck discussed his new movie, 'Air,' which tells the story of Nike's pursuit of Michael Jordan.
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Jennifer Lopez twins with Jennifer Coolidge in ‘White Lotus’ dress for dateThe “Shotgun Wedding” actress emulated her co-star’s wardrobe when she stepped out for an evening with Ben Affleck on Tuesday in a familiar look.
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