New Genesis GV60 kickstarts brand's EV onslaught | Autocar

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New Genesis GV60 kickstarts brand's EV onslaught | Autocar
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The Genesis_Europe GV60 EV will offer RWD and AWD with a 73kWh battery for range of up to 280 miles in the UK

“The Mint concept wasn’t supposed to be this big; we wanted it to be much more compact. But we noticed that it wasn’t addressing the right customer segment, so we needed to make something bigger. The Mint isn’t out of the plans, but it’s not part of the main line-up we have defined, because of pure volume and demand.

”“The GV60 has the advantage of complementing the range of vehicles without coming into direct competition. Otherwise, it would have made the equivalent ICE vehicle redundant in some markets.”“It’s a matter of timing. We never defined Genesis as an electric vehicle company. Obviously, we’re going through an electrification phase and we will be fully electric, but to wait for a full line-up of electric vehicles would have postponed our entrance into the European market until 2026, 2027 or 2028.

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