Visit these red doors, if you dare, ahead of the film's release this weekend.
Red doors are appearing all around the United States in anticipation of the Lambert family's return in Insidious: The Red Door. Rather than acting as terrifying gates to the Further, however, these pop-ups are art installations featuring special promotional pieces for the upcoming legacy sequel.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Of the six doors, four are located in Los Angeles with Ezra One's artwork on La Brea and Hollywood, Sloe's on 6227 W Sunset Blvd and Argyle Ave, Scrap's on W Pico Blvd and S Highland Ave, and Mister Toledo's on Venice Blvd E/O Overland Ave with the remaining two being Damien Mitchell's in New York at Astor Place on 410 Lafayette and Cujodah's in Chicago at Sheffield and Rosco in Wrigleyville.
These doors are just the latest intriguing and interactive marketing promotions for fans to experience ahead of the film's release. Some passersby on Hollywood Blvd. became the unfortunate victims of the Lipstick-Face Demon as part of a pop-up that saw the malevolent spirit pop out at anyone foolish enough to open the red door.
Insidious: The Red Door premieres in theaters on July 7. Check out the art behind the red doors below.
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