Pixar's Leader Talks Balancing Originals and Sequels
. “I think it’s essential for us to develop new original stories, which are harder to publicize, harder to get people excited to go see them. But I think audiences deserve it. They want to find that surprise, along with the comfort of the expectation. We have our share of sequels in the works.
We’re doing a sequel toso Woody and Buzz are back. And we have a few other projects, but it’s always a balance.”It’s a very fair, reasonable point. You can’t have sequels and established brands without originality in the first place. And at Pixar, they continue to do both. For example, after, and then another original called
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