An exclusive clip of the music video premieres Sunday during 'American Idol.' Host Ryan Seacrest will interview both Ora and Warren live.
Title IX, the landmark civil rights law that prohibits sex-based discrimination at educational institutions that receive money from the United States Department of Education, turns 50 this June.
A women-led executive and creative team came together to ensure that diverse women spearheaded all elements of the"Finish Line" production. The collaboration is an intentional nod of empowerment and respect to Title IX women who broke barriers and paved the way for many. The project was led by by Adrianne Anderson, vice president of Content Development & Marketing at KABC-TV , and Nzinga Blake, race and culture executive producer at ABC Owned Television Stations.
"As we celebrate the 50th anniversary of Title IX across The Walt Disney Company, it is a true gift to have two such prolific, powerhouse artists as Rita Ora and Diane Warren contribute their talent and passion to a song that celebrates and encourages girls and women around the country," said Debra OConnell, president of Networks for Disney Media & Entertainment Distribution.
Collectively, the ABC team decided to use the power of the Disney brand, tapping into internal resources and talent to launch this project. In an unprecedented move, the station group made the decision to produce and direct the music video in-house and work with Disney Music Group's Hollywood Records to produce the song, collaborating closely with ESPN.
"Finish Line" was released Friday on all music streaming services. Fans can watch an exclusive music video clip when"American Idol" airs live, coast to coast, Sunday, May 15 , on ABC. Watch episodes on demand on Hulu the following day. Viewers will also hear the song in ESPN's docuseries"37 Words" when it premieres June 21 and June 28 at 8 p.m. on ESPN.
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