The New York City Commision on Human Rights announced a settlement they’d reached with Prada, stemming from the Pradamalia fiasco:
, after a public outcry. Many felt the trinkets resembled blackface imagery, which has been used historically to belittle African-Americans.Many times after brands pull a culturally insensitive ad and issues their apologies, you don’t hear much about the incident afterwards, or about the steps taken to prevent such missteps from happening again. Not so with Prada. announced a settlement they’d reached with Prada, stemming from the Pradamalia fiasco.
It is speculated that executing this agreement with the commission will cost Prada millions of dollars.about the agreement with Prada and other similar investigations and projects they are working on: Don’t wait for government mandates, public outcries, or even customers leaving you be the impetus that gets you to pay attention. MakeFor one, being inclusive with your efforts, particularly with customers who have traditionally been ignored or underserved, paves the way for you to gain the loyalty of a niche customer group.niche consumers are the lead consumer
In addition, “the mass” market continues to erode. If you are looking to grow, and especially in an increasingly competitive marketplace, you will need to connect with customers who are more nuanced, and who may not fit so cleanly into what used to be mainstream.
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