Top takeaways from NewFronts 2022: Advertising innovations and free streaming's originals push
Product placement technology has seen Peacock and Amazon both develop ways to insert brands into content as it streams. Whether or not this will prove to be distracting to consumers or considered invasive of the viewing experience remains to be seen.
Each company involved in content delivery wants to own the ad-sales experience instead of collaborating across the industry to develop one or two pan-device solutions. The reason for this is the scale of the non-linear video market.
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