'When design works, it looks like it's always been there,' the graphic designer behind the ubiquitous panel on food packaging said.
Over his long and prolific career, Belser was celebrated for his ability to relay information in refreshingly accessible designs.The nutrition fact box has been copied around the world. If it seems ubiquitous, Belser said, that should be taken as a good sign.
The label is also a reflection of Americans' shifting relationship with food: when some of the earliest dietary guidance came out in the U.S., it was aimed to help people get enough vitamins and minerals.in 2014. But as the country entered a new era of obesity and related conditions, he said,"people needed to learn to take care in their diet.
After graduating in 1969, he studied in France and traveled extensively before settling into graphic design in Washington, D.C. His firm specialized in marketing legal services — a nascent field when Belser's team took it up.Design on the Run: How Not to Fail in the Business of Design"We will never improve the things we hate to do," reads one passage from the designer who is forever linked to Americans' nutritional goals.
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