“We're trying to take a gaming team to a place it's never been before.” — Swagg Read the full 2022 ForbesUnder30 feature story:
But there’s more to it, Montgomery says. Underpinning the popularity of content creators is the accessibility they provide and the unscripted intimacy of the streams. A pro esports event, like traditional sports, provides only a sliver of a view into the world of gamers. Streaming opens a whole world.
“If you wanted to, you could watch [popular streamer] xQc 50 hours a week,” Montgomery says. “You can’t get that with Tom Brady. You can get a couple interviews here and there and watch him play on Sunday.”gameplay since 2013, when he started making YouTube videos as a way to brag to his friends around his hometown of Phoenix, Arizona.
“I think there’s that relatability [in video game content] that you don’t quite have as much in football, basketball, ice hockey, baseball and some other traditional sports that are very difficult for the common person to play,” says Mark Nagel, a sports management professor at the University of South Carolina. “Now people have a chance to not only play, but consume content and watch competitions of the esports that they play.”s battle royale modemet the pandemic-induced gaming craze.
“I told them when I joined, I said, ‘I’m down to do whatever, but I always want to be gaming-focused,’” Lamberson says. “People just got to understand that it’s always evolving. And like I said, we’re trying to take a gaming team to a place it’s never been before.”
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