NFL Sunday Ticket finds a new home on Google's YouTube TV
ESPN were among interested bidders for the package at one point or another, CNBC previously reported.
YouTube TV is an internet bundle of broadcast and cable networks that mirrors a traditional linear pay-TV operator. Its base plan costs $64.99 a month. In July, Google announced YouTube TV surpassed 5 million customers, including trial subscriptions., given it could provide a lot of what the league was hoping to achieve with a new Sunday Ticket partner – a technology platform with a large balance sheet and global reach, and the ability to support bundled legacy TV.
NFL Commissioner Roger Goodell has said the league was pushing for Sunday Ticket to end up on a streaming service. "I think that's best for consumers at this stage,"For a time, it seemed Apple was close to attaining the rights. The company has been expanding its sports footprint for its Apple TV+ streaming service. It recently inked a 10-year deal with Major League Soccer that begins in 2023, and last year began airing Friday night Major League Baseball games.
Amazon had also been considered another top contender, considering it already airs "Thursday Night Football" games and is a streaming-only platform.
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