Multi-year extension between sports league, gaming giant expands on deal first agreed upon in 2019.
The National Hockey League and Caesars Sportsbook have come to terms on a multi-year extension of their partnership, the league and sportsbook announced on Thursday morning.with Caesars predecessors William Hill, expands upon the prior agreement, most notably with the introduction of access to league-owned intellectual property, according to the press release, to build and promote NHL-branded iCasino games in North America.
Caesars Sportsbook’s deal also comes just in time for the Stanley Cup Playoffs and will provide additional opportunities for promotion and visibility during broadcasts.
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