Nicholas Goldberg: If the Miss America beauty pageant isn’t a beauty pageant, then what exactly is it? (via latimesopinion)
We may think any of us can become the next Bezos or Musk. But in fact, social mobility is not really a thing in America anymore. Income inequality is.This year is the 100th anniversary of the contest that began on the Atlantic City, N.J., boardwalk in 1921, and the organization is in a battle — a somewhat desperate battle, I can’t help thinking — to maintain its place in the culture.
But, despite those perfunctory nods to the past, today’s Miss America competition is about “wellness.” And “body positivity.” And “empowerment.” And “social impact initiatives.” Unsurprisingly, Miss America has been in decline for a long time, at risk of becoming little more than a campy nostalgia act. At its peak in the late 1960s, the pageant had over 70 million television viewers; in 2019, that was down to 3 million or 4 million, according to Margot Mifflin, author of “
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