His company changed the way fine dining restaurants are booked.
, which Kokonas founded with the chef Grant Achatz. As the site evolved, it introduced features like dynamic pricing and the elimination of tipping.
Tock was able to attract clients like Eleven Madison Park and the French Laundry. It became the website of choice for Michelin-starred restaurants and tasting-menu spots—and for diners looking to score those coveted tables.to transition Tock into a service allowing for pick-up and to-go orders, at a time when local shutdown mandates kept people from dining in at restaurants.
Now Kokonas is ready for his next challenge, although he told Eater that he’s not quite sure what’s next for him. “I’ve been working on this in one form or another since 2010 and thinking about it constantly,” he said. “So it’ll be interesting….” As for Tock, the company was acquired by Squarespace in March 2021 for $400 million. Since then, it’s been bulking up its workforce, and just this month it launched a wine shop where wineries could sell directly to Tock customers. And at least for now, it’s still where you can try to get a reservation at Kokonas’s
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Tock’s Nick Kokonas to Leave Reservation Company He FoundedKokonas launched the portal to help upscale restaurants, like Alinea — the tasting menu pioneer he launched with chef Grant Achatz — to better manage reservations (via eaterchicago)
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