Nigeria hopes that global shoemaker Bata’s return to the country will boost local manufacturing
LAGOS/ABUJA - Two men in gray jumpsuits brush glue onto rubber soles, while factory machines whir in the background. Elsewhere, women perched behind industrial sewing machines attach leather swatches to sturdy-looking men’s shoes.
Bata Nigeria is a franchise tied to Bata, a historic shoe company based in Switzerland, and present in 70 countries. The Nigeria franchise has stores in the capital, Abuja, the southwestern megacity Lagos and southern oil city Port Harcourt. It has tried to stimulate this with its long-running “Made in Nigeria” agenda, which included placing import restrictions on shoes in 2007.
Women workers inspect shoes at a Bata shoe factory in Abuja, Nigeria January 13, 2020. Picture taken January 13, 2020. REUTERS/Afolabi SotundeBata, once a household name in Nigeria, closed its factory in the country around 20 years ago. Brand recognition has helped its return.
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