Nike is dressing the 2020 U.S. Olympic athletes in uniforms made of recycled materials. CEO John Donahoe discussed the sustainable statement and spoke with SaraEisen about innovation, China and the controversial Vaporfly sneakers.
Adidas has said it will produce between 15 million and 20 million pairs of shoes using ocean plastic this year. Athleta is targeting by the end of 2020 making 80% of its materials for the apparel and accessories it sells from sustainable fibers, such as recycled polyester and nylon.
"Clearly this sustainability trend is all being driven by Gen Z-ers and younger millennials," said Beth Goldstein, NPD Group's executive director and industry analyst for fashion footwear. "They have this mindset that they will be able to change the world." The lineup will include a Windrunner jacket similar to the one Team USA will wear on the medal stand, joggers, shorts, crew-neck tees and full-zip hoodies.
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