There was little doubt Nikon's Z9 was successful, but the company's CEO has revealed just how well it sold.
The Nikon Z9 is widely considered a runaway success for Nikon, which used the flagship camera to springboard itself o. Its success was never doubted, but the company elaborated just how successful it was: it outsold every other Nikon flagship dating back 15 years.
“Due to these factors as well as the positive impact of exchange rates, revenue and operating profit of the Imaging Products Business have significantly increased, and a record-high operating margin was achieved. The imaging contents business also got off to a good start. Also the Z9, our first flagship mirrorless camera model, recorded the highest number of sales in the first year after release among all flagship models in the past 15 years.
For example, Nikon’s D3 was released in 2007 and the D3X came out in 2008 — both cameras were heavily relied upon by professional photographers at the time and are revered as classics now. Outselling either of these cameras is a feat in itself. In 2012, Nikon followed up that success with the D4 and brought the D4S out in 2014. 2016 saw the release of the D5.
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